Driving Anti-microbial Resistance (AMR) Action in the New Decade Register Here
Antibiotic resistance has become a critical health issue on a global scale. In order to address this, an initiative called “Responsibility is the Best Medicine” has been launched.
What is the motivation behind the campaign?
Antimicrobial resistance, commonly known as “antibiotic resistance”, is a growing global threat to the Earth’s population. 2 a p1 IACG The WHO (World Health Organization) estimates that 700,000 people die each year from infections caused by antibiotics a figure that could increase to 10 million deaths globally per year by 2050. 2 b p1 IACG
The complexity and scale of the problem requires a consolidated approach involving government, health insurers, professional associations, physicians, pharmacists, the pharmaceutical industry and, ultimately, individuals to tackle antimicrobial resistance and use antibiotics reasonably. 1 a p8 Essack As a company that distributes health and hygiene products globally, RB assumes responsibility for addressing antibiotic resistance. The campaign “Responsibility is the Best Medicine” aims to promote the responsible use of antibiotics. Everyone can help to prevent the further spread of antibiotic resistance.
Who is responsible for the campaign?
The campaign was initiated by Strepsils with technical support from GRIP (Global Respiratory Infection Partnership), an international working group of experts committed to rational antibiotic use and symptomatic treatment of upper respiratory tract infections. GRIP was founded by RB.
As a registered trademark of RB, Strepsils offers medication for the symptomatic treatment fo sore throats. 3 a p1 Strepsils Original PI, 4 a p1 Strepsils Intensive PI
It is estimated that approximately 50% of all antibiotic prescriptions are for the treatment of upper respiratory infections (URTIs), including sore throat. 6 a p267 Piltcher Alarmingly, most of these patients do not require an antibiotic because, as many as 95% of URTIs are caused by viruses and are self-limiting, and there are many non-antibiotic treatment options available to provide symptomatic relief. 1 b p4 Essack, 7 a p1961 Worrall
With many years of experience in the treatment of sore throat, Strepsils aims to inform healthcare providers and consumers about the responsible use of antibiotics.
What is the goal of the campaign?
The campaign “Responsibility is the Best Medicine” aims to play a role in raising awareness of the responsible use of antibiotics and to reduce the unnecessary use of antibiotics through education – and thus counteract the spread of antibiotic resistance.
The Global Respiratory Infection Partnership
Animation depicting how inappropriate use of antibiotics causes bacteria to acquire resistance.